Author name: Verona Lockard

Example: A marketing professional might uncover that the keyword phrase “luxury watches” has a higher conversion rate than “cost effective

Example: An online marketer could uncover that the key words “high-end watches” has a greater conversion rate than “cost effective

Instance: A marketer could find that the key phrase “high-end watches” has a higher conversion rate than “inexpensive watches.” This

It’s the process that allows online marketers to see the straight impact of their paid search efforts on their company