Author name: Lon Whiteman

It’s the procedure that enables marketers to see the direct influence of their paid search initiatives on their business objectives,

It’s the procedure that allows marketing experts to see the direct effect of their paid search initiatives on their service

Instance: A marketer may uncover that the keyword phrase “high-end watches” has a higher conversion rate than “economical watches.” This

Instance: An online marketer could find that the keyword “luxury watches” has a greater conversion rate than “affordable watches.” This