Author name: Elton Schwarz

It’s the procedure that permits marketing experts to see the straight impact of their paid search audit search initiatives on

Instance: A marketing expert may find that the key words “high-end watches” has a higher conversion price than “budget friendly

Instance: A marketing expert might uncover that the key phrase “high-end watches” has a higher conversion price than “budget-friendly watches.”

It’s the process that permits marketers to see the direct influence of their paid search initiatives on their company goals,